Wednesday, February 12, 2014

Toys are Dying

I think this is a pretty interesting article, and something I've been saying will happen sooner or later.
 
Nowadays, the people who are buying toys of any kind are those from the late 70's to 80's, who are out in the workforce, and have the funds to buy the toys that they remember so fondly back in the days. A few dynamics have changed though; whereas toys back then were based off strong IP's and the DESIGN of the toys really made them interesting, toys these days are just rehashes of cartoons of the past.... Transformers? Yup, Star Wars? Of course. Nothing new to see, move along.
 
So I say it's no use really to hoard toys now, hoping to sell them 20 years down the road because 1) no kid will know what you are selling 2) they'll probably disintegrate by then anyway since they're all made in china. I applaud companies like Bandai, who are reaching out to kids with their model kits with the Gundam Build Fighter series for example, this is a way to get kids to love and remember the products which they'll hopefully carry on collecting later into their lives.
 
Kids these days are more interested in electronic media these days, I should know, my kid is more interested in using my iPad and PS3/4 than actually playing with his toys! I guess that's a reason for us back then playing with our toys too... what else did we have to do without mobile devices and the internet?
 
So I say just buy what you fancy, and not scalp 20 sandtroopers hoping to sell them for 1 million in the future haha.
 
Read about it here.

2 comments:

  1. True True... looking at the new toy lines I often wonder how any kid could possibly play with them in the imaginative and fun ways we played with our toys back in the day. Toys these days are really not worth collecting... guess thats why collectors focus on vintage toys and the stuff from side show/HT. Guess the 80s/90s really were the golden age of toys and video games.

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  2. Amen to that! At least we lived through that golden age buddy... ahhhh the memories!

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